DROUGHTMASTER MARKETING
Several years ago the former marketing manager of the American Angus Association, Mr. Keith Evans published a book on marketing Angus stud cattle. The principles are basically the same for all breeds and are just applicable in Australia as they are in the USA. He very kindly allowed us to reprint some of the chapters of his book. We trust you will pick up a few ideas to help you with your marketing.
Neil Donaldson
