Sire Shootout Banner 2022 (2) (1)

Droughtmaster Australia Partners with 2022 Sire Shootout

30 Mar 2022


Sire Shootout returns with GDL, Droughtmaster Australia and Riverina as sponsors

By Queensland Country Life

Bull breeders are encouraged to start scouting out their best 2022 sale offerings with news that ACM’s Sire Shootout will return on June 28-30 with more sponsors and prizes on offer.

The highly successful online bull competition and marketing opportunity will be broadcast across the six mastheads in Queensland, NSW, Victoria, South Australia and Western Australia with the websites now open to nominations.

All bull entries and videos must be submitted no later than June 9 but early birds are welcomed.

The new nomination forms allow for the bull’s information, including raw scans and EBV data for the first time, and their media files to be uploaded all at once.

For a $200 entry fee (plus GST), stud principals will be in the running to secure more than $17,000 in cash and prizes thanks to the support of GDL, Droughtmaster Australia and Riverina.

Not only will the supreme and runner up bull receive $7000 and $3000 cash respectively along with $1000 Riverina vouchers and $1000 ACM vouchers each, this year the first three placegetters from each class will also be rewarded with $300 advertising vouchers.

In another new reward, the top-priced Sire Shootout bull that is sold in 2022 will receive a $500 advertising voucher to be used with Australian Community Media.

The most popular bull as voted in the Viewers’ Choice competition will receive a $500 cash prize.

GDL has been a major partner of the competition since its inception and agent Harvey Weyman-Jones said Sire Shootout offered great benefits for both bull breeders and buyers, with no limits on location.

“You don’t have to win the competition to be in the game, all you have to do is be in it,” he said.

“You are getting great exposure and some of the higher price bulls perhaps didn’t earn a ribbon in the competition themselves but they came into their form at sale time after that exposure.

“We like this competition because it’s all about marketing our client’s cattle and allowing buyers to see what’s coming up but we are also keen to put money back into the industry and the stud breeding industry.”

The inaugural event in 2020 became a platform to launch the $180,000 Nicneil Sugar Daddy and the momentum failed to reduce in 2021 when bulls sold at public auction to average $25,292 with overall winner Barronessa Holloway from Atherton in Far North Queensland gaining money-can’t-buy exposure.

Barronessa Holloway went on to sell for $23,000 to River Park Farms, Kenilworth.

Speaking on behalf of the stud, Jeff Strazzeri said they couldn’t put a value on the level of exposure the competition offered.

“If you look at the actual follow up, the build up and all the online photos and stories; you couldn’t put a value on that,” he said.

“At the end of the day it’s not a huge capital like going to a show when you have entry fees, transport and being with those animals. This only requires a bit of preparation and the videos.

“We usually sell 100 bulls every year by private treaty but that exposure with him means we only have six Brangus bulls we are holding for next year and apart from that we have only got young Charbrays.”

Runner-up 4 Ways MLR Qupid Q46E didn’t get his Ekka berth but was still bound for the Queensland herd of Moongool Charolais, Yuleba, when they paid $52,500 through Elite Livestock Auctions.

Last year’s Sire Shootout grew in every way; 21 more bulls competed from six states rather than four and viewers were up more than 3500 across Facebook and website platforms.

The day after judging, Facebook live streams had eclipsed 13,700 while the online broadcast on all six agriculture mastheads totalled 2231 views from Australia, Canada, New Caledonia, United Kingdom and United States of America.

Add that with the fact the viewer’s choice competition also received twice as many votes stretching across the globe, and the marketing capabilities of Sire Shootout were clear to see.

Each stud can nominate a maximum of four bulls and the competition is open to Australian animals only.

Sire Shootout bulls must be registered with a breed society and genuinely for sale in 2022 through either a private treaty or a public auction.

For more information on the marketing benefits visit the Sire Shootout landing pages on the ACM ag masthead’s websites or contact your local ACM livestock representative.

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