Our Strategic Plan

One of Australia’s most versatile cattle breeds

The Road Ahead, Strategy 2020-2022 was our ambitious two year transformational plan. It outlined key priorities and strategies for the breed and Society.

We now move onto The Next Phase, Strategic Plan 2023-2025 which is designed to bulid on the foundations implemented from The Road Ahead, Strategy 2020-2022. This new plan focuses on growing our geographic footprint both in terms of membership and inventory as well as address opportunities to diversity our income streams.