Markets We Serve

For 60 years, Droughtmaster beef has been enjoyed across Australia and the world. Here at home, it’s a popular choice for pubs and clubs with many consumers likely to have already savoured Droughtmaster at their favourite local.

Excitingly, in recent years, a growing number of producers have developed private grass-fed collections perfect for the restaurant trade. To meet market demands, many feedlotters place Droughtmaster cattle on short feed cycles, balancing grain supplement with grass backgrounding to achieve high weight gain and eating quality.

Internationally, our growing export markets value the consistency of Droughtmaster beef and the animal’s natural ability to go forward whilst adapting to varied travel requirements.

Droughtmaster Beef Tasting Notes

“Droughtmaster cattle are Australia’s natural wonder. It’s an iconic beef breed with a reputation that is underpinned as a sustainable and natural source of protein. The beef can be served as grassfed, or grain assisted where it boasts an earthy, hearty flavour with a tenderness that will melt in your mouth. Droughtmaster beef is prevalent across the country in households, restaurants, hotels and clubs. It is enjoyed with an array of salads or vegetables, complemented with a nice red wine or a premium lager.”

Meat Standards Australia (MSA)

The national average MSA Index sits at 57.52, while Droughtmaster consistently grades above this benchmark, reaffirming their reputation for delivering premium, high-quality beef.

The Garden Station achieved an average MSA index of 59.58 with their Droughtmaster cattle purely grassfed with the top performer achieving an exceptional MSA Index of 64.83. Click on the image to read more.

Margaret & Jim Harvey won the RNA Paddock to Palate Class 38C – Highest Individual Index Score (60.06) against all breeds at Ekka 2025.

The Nolan Meats Feedlot Carcass Competition saw 158 head entered, with the overall MSA Index averaging 60.29, and the top entry recording an outstanding 65.14.