Droughtmaster Australia announces Commercial Female Sale 2022

7 Feb 2022

In the 60th year of the Droughtmaster Society we are pleased to be holding our inaugural Commercial Female Sale which will be hosted via AuctionsPlus on Thursday 26th May 2022.

Over the past couple of years, Droughtmaster Australia has experienced significant growth in new memberships which has resulted in increases in the registration of females on our Herdbook and demand for quality commercial Droughtmaster females.

The introduction of the Commercial Female Sale is an opportunity to create a market for buyers and sellers which will be heavily supported by Droughtmaster Australia. The support of Droughtmaster Australia will be through a dedicated marketing campaign which will focus on the “Droughtie” Female and the benefits she offers to beef producers. This campaign will be rolled out prior to the sale and throughout the year consisting of the launch of a promotional video, print media advertising, digital and social media, exposure at our 60th Anniversary celebrations and utilising the support of our corporate partnerships.

We invite Droughtmaster breeders, both members and non-members, to participate in this sale. We envisage that this will become an annual event which not only allows Droughtmaster breeders an opportunity to sell commercial females with the marketing support of Droughtmaster Australia but also allows buyers to have a large selection of Droughtmaster females on offer at a set time of the year.

Enclosed are the Conditions of Entry and Contact details for your perusal.

Simon Gleeson
Chief Executive Officer, Droughtmaster AustraliaDroughtmaster CFS COE 2022 ALPA Final